personalization

by having the virtue of large numbers.Personalization is perhapsone of the biggest opportunities here as well,

we've seen that in many of the examples that I've shown you.And even personalizationis something that we're starting to see the beginnings of,

search engines,Amazon's personalization algorithm,computer translation,

defining ethical rules and standards to help business and tech teams set limitsbetween personalization and manipulation,customization of offers and discrimination,

and then segmenting us into more and more narrow categoriesto perfect this personalization process.We're then bombarded with information confirming our views,